PORTFOLIO
Hi, I’m Gitika— a storyteller, strategist, and student of life.
Welcome to my digital space—a blend of creativity, purpose, and a little bit of organised chaos. Here, you’ll find my journey through the worlds of marketing, media, and digital innovation, alongside snapshots of who I am beyond the portfolio.
Over the past few years, I’ve worn many hats: President, Creative Lead, Poet, Project Manager, Cultural Curator, and even Trip Organizer—each experience shaping me into the multi-passionate person I am today. Whether it's launching social impact projects, running large-scale events, creating content for global brands like Unilever, or building student communities from the ground up, I bring energy, empathy, and intention to everything I do.
This site is more than a showcase of my work—it's a reflection of my interests, hobbies, and the things that inspire me daily: travel, art, storytelling, poetry, culture, and community. It’s a space where passion meets purpose, and where every project is a step toward impact.
Thanks for stopping by—take a look around, explore my journey, and let’s connect.
WORK
EXPERIENCE
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Skills
Tool Proficiency
I specialize in Digital Marketing and Social Media Management, with expertise in SEO and Website Optimization. I am proficient in Google Analytics and Brand Asset Management tools such as Frontify and Creative X. My includes using collaboration tools like Trello and Microsoft Teams, as well as CRM tools like HubSpot for event planning. I excel in content creation for social media platforms like Instagram and TikTok, project management, and various writing forms including content writing, copywriting, and ghostwriting. Additionally, I am skilled in using platforms like WordPress, Wix, and Substack.
Skills
Soft Skills
Soft skills are essential for personal and professional success. Leadership and team building effective collaboration, while communication ensures clear and concise exchanges. Creativity and innovation drive fresh ideas, and adaptability allows individuals to respond to changing circumstances. Problem-solving and strategic thinking enable effective decision-making, while time management helps prioritize tasks efficiently. Empathy and cultural awareness enhance interpersonal relationships, and conflict resolution skills promote harmony in teams. Finally, attention to detail ensures quality in all tasks undertaken.
IMAGINE
WINGS TO YOUR THOUGHTS
Imagine: Wings to Your Thoughts is a heartfelt collection of 21 poems that gently walk you through the emotions of love, the journey of life, and the power of dreams. Self-published at the age of 16, this book is my personal flight into creative expression. As an avgeek, I’ve always believed that someone who loves flying can never be afraid of falling — and that’s the spirit behind this book, and this site: iintotheskies.
Working with Gitika has been an absolute bliss! As a marketeer, being able to communicate your thoughts through another content writer is often very difficult but with the first principle thinking that Gitika brings to the table - it was a cakewalk! As a plus, she’s also on time with her deliverables.
Sukreet Madhok, Questt
